downmarket
adj. 面向低收入人消费者的，低档的，价廉质次的
adv. 面向低收入消费者地，低档品市场地
例句
The company wants to break away from its downmarket image.
这个公司想摆脱它面向低消费阶层的形象。
《牛津词典》
To get more viewers the TV station was forced to go downmarket.
为了争取更多观众，这家电视台不得不迎合低收入阶层。
One reason is that, as elsewhere, consumers are moving downmarket.
原因之一，同其他地区一样，就是消费者渐转向低端市场。
