"Price promotions shift stock but they don't build brands," says Edward Garner of Kantar Worldpanel.
“价格促销可以改变存货,但不能打造一个品牌,”康塔世界板的爱德华伽纳说。
But bargain-hunters who visit lots of shops are exposed to more products, and thus more likely to buy things they had not planned to, argues Phil Dorsett, an analyst at Kantar.
Tesco’s U.K. market share rose to 30.7 percent in the 12 weeks ended Nov. 28 from 30.6 percent a year earlier, the first increase since May, researcher Kantar Worldpanel said today.